Brown-Forman appoints Asia Pacific boss
13 January, 2011
Brown-Forman has appointed Michael McShane as managing director for Asia Pacific, effective February 1, 2011. McShane succeeds Stuart Beck who is to retire from the company in May 2011. McShane will be based in Hong Kong.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
