The new look bottle, which is described by Greenall’s as “bringing the brand into the 21st century”, is available in 5cl, 35cl, 70cl, 1ltr and 1.5ltr sizes.
Christian Rose, G&J Greenall CEO said: “We’re investing £1.4m behind the brand and integrated marketing support, with a ‘250 Years of Great British Spirit’ consumer awareness campaign.”’
Rose added: “We recognise there’s a move in gin consumption, with younger consumers showing curiosity and interest.
“Our 250th anniversary gives us a great opportunity to re-invigorate the category and look to appeal to this emerging audience, while still being respectful of our heritage.”
Greenalls distillery - which is based in Warrington in the north west of England – dates back to 1761, allowing the brand to claim it is “probably the longest running continuous gin distiller in the world”.
