Connaught Bar launches new menu to mark its 15th birthday
The Connaught Bar has unveiled a new menu, Synergia, to mark the Mayfair institution’s 15th anniversary.
Drinks International to celebrate 40th birthday
Drinks International will celebrate its 40th birthday with the great and the good of the UK drinks industry on Thursday in London.
Bacardi to launch $2000 anniversary rum
Bacardi Limited is planning a raft of activity to celebrate its 150th birthday. Besides parties and commemorative gifts, the company is to launch a $2,000 limited-edition decanter of "rare" Bacardi rum.
Greenall’s revamps gin for 250th birthday
UK gin distiller G&J Greenall has celebrated its 250th birthday by redesigning its Original London Dry Gin.
Brown-Forman releases 2010 Birthday Bourbon
Old Forester has released the 2010 expression of its vintage-dated “Birthday Bourbon”. The drink was released in honour of George Garvin Brown, the founder of Louisville-based Brown-Forman and Old Forester. First launched eight years ago to commemorate Brown’s Birthday on September 2, Old Forester Birthday Bourbon is a limited-edition bourbon which is released annually.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
