Remy launches Louis XIII jeroboam

17 June, 2011

Remy Martin has launched its Louis XIII cognac in a jeroboam decanter. The new format has a £16,000 price tag and there are 100 jeroboams available.

The company unveiled 'Le Jeroboam' at a dinner in Paris. Guests included buyers, journalists and brand ambassadors from around the world.

Louis XIII is already available in a 70cl decanter and a 1.5 litre magnum. The packaging for these formats was made by Baccarat whereas the jeroboam version is made by Cristallerie de Sèvres. Each jeroboam is made from 5kg of crystal and the neck is dressed in 24 carat gold.

Earlier this year, Rémy Martin announced the sale of a 1930s crystal carafe containing Louis XIII cognac. The Louis XIII Grande Champagne Très Vieille Age Inconnu included eaux-de-vie dating back to the mid-19th century. The company estimated its value at €50,000.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

Instagram

Facebook