Russia: CEDC/La Martiniquaise deal commences

16 January, 2012
By Lucy Britner

Central European Distribution Corporation (CEDC) has signed an exclusive distribution agreement with La Martiniquaise to distribute Label 5 whisky in Russia. La Martiniquaise announced the tie-up in December 2011.

William Carey, president and CEO of CEDC said: “We are pleased to add to our premium import portfolio such a recognised scotch whisky brand. Through the joint efforts of CEDC’s strong sales team and La Martiniquaise Group, we have an opportunity to develop Label 5 into one of the best selling whiskies in Russia. The partnership also demonstrates CEDC’s intent to participate in the potential growth of the whisky market in Russia, which is a key direction for our import business.”

According to Nielsen data, the Russian whisky market grew in 2011 by estimated 18.1% in terms of value, to RUR 9.37 million.

Printer friendly version
Email this article to a friend
Keywords: CEO, whisky, label, russia, la, market, import, distribute, cedc, scotch whisky brand, martiniquaise, la martiniquaise, cedc’s, whisky market, distribute label, potential growth, cedc’s intent, demonstrates cedc’s intent, la martiniquaise group, cedc’s strong sales, strong sales team, RUR




Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

Instagram

Facebook

Twitter