The new campaign called ‘Si What’s Next’ is described as “a mindset to explore the unexpected and discover the regions and the unique wines of Ribera del Duero and Rueda like never before”.
Both regions are hoping they will become the go-to wines for the next generation of wine drinkers and enthusiasts.
Ribera del Duero best known for red wines from Tempranillo grapes while Rueda’s is best known for lean but fruity wines from the Verdejo grape.
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