Diageo swaps US Cîroc rights in Lobos 1707 exchange
Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.
Asia's 50 Best announces live ceremony in Bangkok
The seventh edition of Asia’s 50 Best Bars, sponsored by Perrier, will be announced on 28 April 2022 in Bangkok.
Peroni launches global ad campaign
Peroni Nastro Azzurro has launched a global ad campaign that urges viewers to appreciate the small pleasures they were denied during the coronavirus lockdown.
Ribera del Duero and Rueda come together
The two Spanish wine regions have come together to raise awareness of their wines in the all-important US market.
Madonna and Smirnoff combine in Nightlife Exchange
Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.
Carlsberg gets behind the England team
Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.
Digital Edition
Comment
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
