Altia has partnered with Infinium Spirits to launch Koskenkorva Vodka in the US. As the key export brand of Altia, Koskenkorva Vodka, is now currently available in almost 30 countries.
“The recent rebranding work of Koskenkorva Vodka has brought us several international awards and interest in export markets,” said Janne Halttunen, SVP export at Altia.
“The partnership with Infinium Spirits gives Altia a terrific opening to the US market. Infinium Spirits is a strategic partner to us and we aim to build the brand and distribution with a long-term view.”
The US market will initially launch with Koskenkorva Vodka Original, 80 proof in both 750ml and 1 Liter sizes.
Steven Brecher, president at Infinium Spirits, said: “Craft and provenance are strong, growing trends among spirits consumers in the US market. The pure, genuine and delicious Koskenkorva Vodka meets this trend perfectly.
“We are excited to complement our distinctive spirits portfolio with this ‘vodka from a village’.”
