In April, the activity featured in over 400 outlets across the UK and Tia Maria sales in the G1 Group increased by 320%, with a total of 1,849 Espresso Martinis (the equivalent to 66 bottles of Tia Maria) sold by the company.
Gemma Monaghan, on trade marketing manager, Tia Maria, said: “Our Coffee Cocktail Month in April was a huge success, particularly in Scotland.
“We aim to replicate this in October as we coincide the activity with International Coffee Day. We hope licensees jump on board and see the lucrative coffee cocktail opportunity and join us as we further push our mission to drive the coffee revolution.”
Tia Maria will be partnering with 350 key outlets across the UK this October and the campaign will aim to drive brand awareness and highlight the profit opportunity for licensees.
