The activations will commence from 1 April as it aims to drive further awareness of its coffee cocktail serves.
In 2018, Tia Maria worked with several licensees including The G1 Group, Scotland’s largest hospitality group, which ran the activity in 15 of its outlets. During this time, the company saw a +330% increase in volume sales vs April 2017.
Similarly, Arc Inspirations sold an additional +125% in comparison to the same time in 2018. While Mitchell & Butlers introduced three new Tia Maria coffee cocktails to its All Bar One menus and saw a +108% increase.
Gemma Monaghan, on trade marketing manager, Tia Maria, said: “There continues to be a growing trend towards the coffee cocktail, presenting outlets with a huge opportunity to drive incremental sales and cash margin. The success of last year’s activation is credit to this.
“We hope to inspire outlets once again with our variety of serve options and demonstrate the lucrative coffee cocktail opportunity whilst pushing our mission to drive the Coffee Revolution.”
