The programme will see The Macallan open retail experiences in select cities and airports across the continent and the re-launch of the Boutique in Taiwan marks the third launch by The Macallan since the programme started in June.
Suzy Smith, managing director for global travel retail at The Macallan, said: “International travellers through Taiwan Taoyuan continue to grow – last year increasing to 46.53m – and by refreshing the retail experience to ensure it mirrors the new Boutique concept, we will continue to engage with existing fans of The Macallan and also create a lasting impression on a new generation of consumers in Asia.”
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