The hospitality industry has enjoyed a total of 166% growth in sales since the Euros started as sunny weather has encouraged fans into the pub.
Southgate’s team is having positive impact on the on-trade whenever they take to the pitch. During the Germany match, pubs saw a week-on-week increase in sales of 175%, with Carling, Stella Artois, Fosters and Estrella the biggest sellers. During the Czech Republic game, week-on-week sales increased by %, 791% when in the game against Croatia and 84% when England played Scotland.
While drink sales during the Croatia match were the highest, with an average customer spending £23.02, Germany (£21.70), Scotland (£19.59) and the Czech Republic (£18.04) closely follow.
Jägerbomb sales have also shot up, increasing week-on-week by 113% during the Germany match and 507% during the Croatia match. Belvedere Vodka (90%), Gordon’s Pink Gin (92%), and Smirnoff (70%) also experienced a boost in sales.
The biggest spending regions in the last game against Germany were the North West which saw sales increase by 1043%, North East also had a surge in sales of 457% and the West Midlands enjoyed an increase of 399%.
