Pernod Ricard buys majority stake in Skrewball whiskey
21 March, 2023
Pernod Ricard USA has announced the acquisition of a majority stake in peanut butter-flavored American whiskey brand Skrewball.
Malibu Sunshine to rise in spring
19 March, 2012
Pernod Ricard has announced the launch of Malibu Sunshine, a citrus edition of the rum and coconut liqueur.
Pernod Ricard and Southern strike Washington deal
30 January, 2012
Pernod Ricard USA has announced the appointment of Southern Wine & Spirits of America as its spirits and wine distributor in the state of Washington.
Pernod and Ne-Yo join forces for Malibu Red
31 October, 2011
Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
