Morrison Bowmore Distillers has granted Campari America exclusive US distribution rights for its McClelland’s scotch range.
US: DISCUS recruits Campari, appoints new chair
23 March, 2012
Campari America has joined the Distilled Spirits Council of the United States (DISCUS).
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
