The top spirit features in many classic cocktails, so it’s no surprise bartenders choose their pours carefully.

Beefeater has announced that Desmond Payne MBE will be the brand’s first-ever master distiller emeritus in January 2023.

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

Beefeater has launched three new RTD Gin & Tonic varieties into the UK off-trade in time for the easing of lockdown restrictions.

Beefeater has announced Beefeater Botanics Lemon & Ginger, a 27.5% abv spirit drink.

Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.

Pernod Ricard has ramped up its focus on the low-alcohol category by launching 20% abv variants of Ballantine’s Scotch whisky and Beefeater gin.

Beefeater has launched a new bottle design which not only has a new shape and artwork, but uses more recyclable materials to reduce plastic use.

Gin brand Beefeater has launched a global advertising campaign designed to celebrate the spirit of London.

Tanqueray tops the gin pops this year, edging out old foe Beefeater.

Beefeater master distiller Desmond Payne defended the role of flavoured gin during a seminar in Ukraine on Saturday, 28 September.

Thirty one countries will be represented at Beefeater’s international gin cocktail competition, MIXLDN 7, held in London this February.

If gin legend Desmond Payne was any kind of cricket fan the headline might read ’50 not out’, but despite working next door to The Oval, one of the most famous cricket grounds in the world, Beefeater’s master distiller has only been to one game in more than 20 years.

Sumaiyah Connolly has been announced as the new global brand ambassador for Beefeater Gin.

Pernod Ricard has announced the Beefeater MIXLDN cocktail competition finalists ahead of the global final in London.

Joe Schofield from American Bar and Beaufort Bar at The Savoy is the national champion of the UK 2015 Beefeater MIXLDN Competition. 

Leading gin brand Beefeater is calling on the world’s top bartenders to enter this year’s Beefeater MIXLDN Global Bartender Cocktail Competition.

Beefeater London Sounds is the name of the gin brand's latest limited edition.

Here we look at the brands used by the World's 50 Best Bars in cocktails.

Gin's the thing and it's a boutique bar brand that has got bartenders around the world all fired up.

In the best selling ranks, muscle matters. 

Welcome to the World's 50 Best Bars Brands Report 2015, a spin-off survey that tells us what brands sell best in the best bars in the world.

Charles Tanqueray would be proud – Diageo has done a fine job with his gin.

Unhappy Hour by Jamie Sims was the winner of Beefeater #MyLondon Film Fest.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

Pernod Ricard Chivas Brothers has released a new limited edition expression of Beefeater, the world’s best-selling premium gin.

Gin is the subject of the fourth installment of the Brands Report, a spin-off survey from The World's 50 Best Bars. 

Pernod Ricard’s super premium gin, Beefeater 24, is now available in 50 markets worldwide.

Chivas Brothers is introducing a new look for its Plymouth gin brand, re-positioning it above Beefeater 24, as a “super premium-plus”.

Pernod Ricard UK has announced the launch of a Beefeater ‘Forever London’ limited-edition pack, aimed at celebrating the brand’s heritage.

Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.

Chivas Brothers has launched a new special edition Beefeater gin. Developed by master distiller Desmond Payne, Beefeater London Market Gin will be available for a limited period from June 2011 in key global markets, including Spain, UK, Turkey and Bulgaria.

Limited edition Beefeater Winter gin has made its European travel retail debut in the main World Duty Free store in London Heathrow Terminal 3.

Chivas Brothers has launched a winter version of its Beefeater gin brand.

United Closures & Plastics (UCP) has developed a new ‘combined aluminium and plastic tamper evident snap-on security closure’, called Orchid.