Korean liquor giants, including Hite Jinro and Lotte Chilsung Beverage, are set to reduce the wholesale prices of their soju brands beginning next year.

Korean soju brand Jinro has launched the first of three activations in Europe planned for 2023 after breaking 100m 9-litre cases.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 100m 9-litre cases in 2022.

The world’s number one selling spirit brand Jinro soju has announced it will be sponsoring Luno presents All Points East festival this month, the first time a Korean spirit brand has supported a major UK festival, making history for the global drinks market.

Korean Soju brand Jinro has once again topped the list of Drinks International’s The Millionaires’ Club having sold more than 94m 9-litre cases in 2021.

Korean Soju giant Jinro has topped Drinks International's The Millionaire Club for the 20th year in a row having added 9m 9-litre cases in 2020.

Soju producer HiteJinro says it wants to become a leading global spirits company like Diageo and Pernod Ricard starting with the complete distribution of its soju around the world.

Hite-Jinro’s soju brand, Jinro, remains the world’s best-selling spirit, according to this year's Drinks International’s million-case brands survey.

Hite-Jinro would consider selling a share of its business to Diageo, according to the South Korean group’s co-president.

Hite-Jinro’s soju brand, Jinro, remains the world's best selling spirit after growing sales 6% to 65.3m 9-litre cases last year, according to DI's soon-to-be-published The Millionaires’ Club 2013.

South Korea scotch whisky producer, Hiscot Ltd has merged fully with Korean brewing company,Hite-Jinro Group Co Ltd.