The continued rise of RTDs

23 September, 2021

The RTD category proved remarkably resilient when the Covid-19 pandemic brought the global drinks industry to its knees last year. It was already on a tear, and its growth simply accelerated after strict lockdown measures forced billions of people to stay at home.

Diageo Australia has announced the nationwide launch of Reeftip Drinks Co., a spiced rum RTD brand that will donate 10 per cent of profits towards regenerating the Great Barrier Reef.

Mermaid Gin, based on the Isle of Wight, has entered the RTD category with a canned Gin & Tonic.

It has been a sobering quarter for hard seltzers. Sales of the canned RTD that disrupted the US alcohol market when it burst on to the scene in 2016 have finally stalled.

It’s been a sobering quarter for hard seltzer. Sales of the canned RTD that disrupted the US alcohol market when it burst onto the scene in 2016, have for the first time, stalled.

Global alcohol consumption is expected to increase by 2.9% this year, according to new IWSR projections. Martin Green reports.

In 2020, beverage alcohol consumption in the US saw the largest volume gain in nearly 20 years.

The global drinks industry is showing positive signs of recovery and will grow in volume by 2.9% by the end of 2021, according to new IWSR forecasts.

Internationally awarded London bar Coupette has announced the launch of its Apples cocktail in RTD form from Saturday 29 May.

Beefeater has launched three new RTD Gin & Tonic varieties into the UK off-trade in time for the easing of lockdown restrictions.

Havana Club has launched a Cuban Spiced variant in a bid to bring more millennial and Generation Z consumers into the rum category.

Tanqueray has kicked off a raft of innovation by launching a Blackcurrant Royale variant made with French blackcurrants, vanilla and black orchid.

Diageo has rolled out its line of Parrot Bay ‘freeze-and-squeeze’ cocktails to eight European countries.

The makers of RTD brand Hooch are set to launch the product in international markets.

Distell, South Africa’s leading wine and spirits producer, has reported a 15% growth in revenue for the year to June 2012 and a 9.9% increase in sales volumes across its portfolio of wines, spirits and RTDs in both domestic and international markets.

MyCocktails are frozen

20 April, 2012

The Manchester Drinks Company’s RTD line, MyCocktail, is set to be extended with the UK launch of frozen pre-mixed cocktail pouches.

Rexam, the can maker, has announced that it has been chosen by Beam Global Spirits and Wine India to provide the can for its new Teacher's ready-to-drink variant.

Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.

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Nick Strangeway

Bar food's blurred lines

Once upon a time pubs and bars were somewhere you went with the sole purpose of getting pissed and there wasn’t a knife and fork in sight, just a packet of dry roasted nuts.

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