Sotheby’s is entering a long-term partnership with Chivas Brothers to bring aged, one-off creations to auction, exclusively for Sotheby’s collectors.

Spirits distributor Mangrove Global is bringing a selection of international brands from its independent spirits portfolio to UK customers nationwide, through an extended partnership with supermarket chain Waitrose. 

Freixenet Copestick and Spain’s Zamora Company have agreed a strategic distribution partnership for the Zamora portfolio of wines in the UK and Northern Ireland. 

Spirit of Gallo has announced it will distribute Korean soju brands Soonhari, Chum Churum and Saero in the US from January 2024, in partnership with Lotte Chilsung Beverage Co.

Ojo de Dios Mezcal has announced a partnership with Nightcap Brands as its official UK importer and sales agent.

Beam Suntory and Frucor Suntory have joined to form Suntory Oceania, a new AU$3bn partnership across the premium spirits and non-alcohol segments in both Australia and New Zealand.

Outcast Brands, the company behind Blood Monkey Gin and Two Shores Rum, has announced their partnership with bbb drinks for the distribution and brand activation of their premium spirits in the UK market. 

Spiribam, the division that oversees the spirits activities of the GBH family group, has signed a distribution partnership with Cognac Hardy in the US.

Soho Street Cocktails has announced the launch of its new range of garnishes, developed in partnership with The Mixologists Garden. 

The UKGB and Molinari have announced a joint partnership to build awareness and relationships within the UK hospitality industry.

The Shed Distillery and Monraq have announced a distribution partnership, allowing Monraq to exclusively represent Drumshanbo Gunpowder Irish Gin in the Caribbean and selected Latin America domestic and duty-free markets. 

Tales of the Cocktail Foundation (TOTCF), organizer of drinks industry conference, Tales of the Cocktail, where new ideas, products, and techniques are exchanged, has announced its partnership with Singapore Tourism Board (STB).

Spier Wine Farm, one of South Africa’s oldest wineries, has joined the Freixenet Copestick portfolio from this month.

Ferrari Trento has announced it will be the official toast of Formula 1 until the end of the 2025 season, extending its partnership from three years to five.

Old Mout is launching its biggest campaign yet to spread awareness of its partnership with WWF by introducing limited edition cider glasses.

Diageo has announced a two-year partnership with Queer Britain in London, the UK’s first national LGBTQ+ museum.

Hard seltzer Fountain, has announced a partnership that will see the brand launch bars at some of the UK’s largest venues, including OVO Arena Wembley and AO Arena in Manchester.

Kenyan ultra-premium spirits producer, Procera Gin has announced a partnership with Axiom Brands to accelerate growth in the UK on- and off-trade.

Moët Hennessy and Campari Group have joined forces to create an ecommerce business that will sell wine and spirits to consumers across Europe.

The Macallan single malt Scotch whisky and Bentley Motors have announced a partnership with a key focus on sustainability.

Scottish distiller Eden Mill has entered a new partnership with French drinks group La Martiniquaise-Bardinet for the UK distribution of its gin portfolio.

Single cask whisky buying platform Caskshare has announced a partnership with Edinburgh’s Holyrood Distillery.

Fuller’s London Pride has announced a two-year partnership with The British & Irish Lions, becoming the official beer of the rugby union team.

Terlato Wine Group has announced an exclusive sales and marketing agreement with Champagne Lanson to become effective April 1, 2021.

Champagne GH Mumm has renewed its long term international partnership as ‘Official Champagne of Formula 1’.

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Russian Standard vodka owner Roust and Rémy Cointreau have announced the expansion of their partnership in Russia which will include the distribution of additional Rémy Cointreau brands.

Absolut Vodka has launched Crystal Pinstripe, the next generation of its 2010-released Crystal bottle, to global travel retail.

Belvedere has launched a new vodka in partnership with (RED) to raise proceeds for charity.

The CEO of the Fladgate Partnership has called for the quality standard of rosé port to be raised.