Spiribam-UK and its fruit liqueur, eaux-de-vie and vermouth company, Joseph Cartron, have announced Daniel Seehuusen of Hotel Skansen, in Sweden as the global winner of its Unexpected Cartron Tour.

Scarfes Bar at Rosewood London has kicked off its first global bar tour to celebrate its 10th anniversary.

St. Lucia Distillers has launched its ‘spiritourism project’ the Saint Lucia Rum Experience, a continuation of development for the single rum distillery on the island.

This summer, bar brand Callooh Callay will be taking over 20 bars across 20 consecutive days in July, the first nationwide bar takeover rally in the UK.

Barcelona-based cocktail bar Two Schmucks has announced a four-week US tour that will take the team to five of America’s most renowned bars across five states.

Mexico City’s Hanky Panky has announced a takeover series that will see the bar play host to some of the world’s most celebrated bars before embarking on their own world tour.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

First Cape Wines has announced it will sponsor the British and Irish Lions rugby tour of Australia in 2013.

Chivas Brothers has launched a private tour and gin-making experience for its Plymouth gin brand.