Diageo expects direct-to-consumer sales to grow rapidly and emerge as an important part of the business in the years ahead.

Diageo will purchase Aviation Gin and several sister brands in a deal worth up to $610 million.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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