Pernod Ricard buys The Whisky Exchange
Spirits giant Pernod Ricard has signed an agreement to acquire The Whisky Exchange from founders Sukhinder and Rajbir Singh.
Pernod Ricard to acquire The Whisky Exchange
Pernod Ricard has announced the acquisition of online retailer The Whisky Exchange for an undisclosed fee.
Jim Murray's Whisky Bible delisted as backlash grows
The Whisky Exchange has stopped selling Jim Murray’s Whisky Bible as the backlash against his “sexist” reviews continues to gather pace.
Beam floats in Fortune Brands break up
US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.
Smirnoff releases Nightlife Exchange Project bottles
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Madonna joins Smirnoff 'Nightlife' campaign
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
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Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
