Spirits giant Pernod Ricard has signed an agreement to acquire The Whisky Exchange from founders Sukhinder and Rajbir Singh.

Pernod Ricard has announced the acquisition of online retailer The Whisky Exchange for an undisclosed fee.

The Whisky Exchange has stopped selling Jim Murray’s Whisky Bible  as the backlash against his “sexist” reviews continues to gather pace.

US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Nick Strangeway

Could bars be no-phone zones?

For about six hours in early October the world was brought to a standstill. However, it wasn’t the outbreak of a global pandemic that spread panic, but the simultaneous crash of Facebook, WhatsApp and Instagram.

Instagram

Facebook