Spirits giant Pernod Ricard has signed an agreement to acquire The Whisky Exchange from founders Sukhinder and Rajbir Singh.

Pernod Ricard has announced the acquisition of online retailer The Whisky Exchange for an undisclosed fee.

The Whisky Exchange has stopped selling Jim Murray’s Whisky Bible  as the backlash against his “sexist” reviews continues to gather pace.

US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.

Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.

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Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

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