Francisco Alcaraz retires after 30 years at Patrón
16 July, 2020
David Rodriguez has been promoted to master distiller of Patrón tequila taking over from Francisco Alcaraz after more than 30 years in the role.
Patron to host largest ever Día de Muertos campaign
30 October, 2019
Patrón Tequila is rolling out one of its largest ever campaigns to celebrate Día de Muertos with a month-long initiative in Europe and across the globe.
Patrón honoured at Footprint Drinks Sustainability Awards
16 September, 2019
Patrón Tequila was highly commended in the Economic Sustainability category at the inaugural Footprint Drinks Sustainability Awards in London last week.
Patrón enters Croatia
28 March, 2013
Patrón Spirits has partnered with Mohor Trgovina to distribute its products in Croatia.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
