Jameson Irish Whiskey has been unveiled as an official partner of the English Football League (EFL) ahead of the 2023/24 season. 

Molson Coors-owned Carling has re-launched Carling Premier, its premium lager which will be available across both the on and off-trade markets in the UK.

Magners has launched its new Dark Fruit cider made from blackcurrant and blackberry which will go on sale in Scotland from April.

Michael Owen, the former Liverpool, Real Madrid, Manchester United and England striker is the latest footballer to sign up to a scotch whisky.

Budweiser, the American beer brand, has unveiled its ‘Rise As One’ global advertising campaign for the forthcoming FIFA World Cup in Brazil.

World Cup finalist, UEFA Champions League, FA and League Cup winner… and now rum brand owner. Christian Davis tackles French international footballer Mikaël Silvestre

Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.

Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.