Diageo launches The Balance Challenge to promote responsible drinking
03 December, 2020
Diageo has launched an Instagram filter that encourages social media users to moderate alcohol consumption by switching to water instead.
Bacardi launches bartenders' website
04 May, 2011
Bacardi has launched True Originals, an online hub for bartenders globally.
Bordeaux wine app to launch
15 December, 2010
Bordeaux Wine Council has announced the release of a mobile phone application called Smart Bordeaux.
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Ben Branson
Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
