Created at Japan’s Aumont Brewery, overseen by master brewer Tanaka-Toji, Kay Sake has launched in the UK with the aim to offer consumers an alternative to traditional cocktails.

Maker’s Mark has debuted its Cellar Aged Bourbon, an annual, global limited-release expression.

Camden Town Brewery aims to save Christmas from bad gift givers in its first ever festive TV ad campaign.

An ambitious start-up aims to turn hard seltzers into a hot summer drinks trend within the UK market.

BrewDog has launched a new initiative to plant one tree for every multipack of its flagship beers purchased throughout 2021.

Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.

Asahi aims to raise up to $1.5 billion in a share offering to repay loans taken out to buy Carlton & United Breweries from AB InBev.

Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.

Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.