Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.
Smirnoff releases Nightlife Exchange Project bottles
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Madonna joins Smirnoff 'Nightlife' campaign
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Smirnoff announces ‘nightlife exchange project’
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
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Talking the challenges of cocktail weeks
Having recently returned from the US visiting both Oakland and Arizona Cocktail Weeks I was amazed by the differences in approach. In Oakland there was a much bigger trade focus and it felt more relaxed, whereas in Arizona it was one massive party for consumers.
