Jägermeister has launched a limited-edition #SaveTheNight bottle designed to support the bar trade in various key markets around the world.
Smirnoff releases Nightlife Exchange Project bottles
03 October, 2011
Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.
Madonna joins Smirnoff 'Nightlife' campaign
19 August, 2011
Diageo has announced that Madonna will partner Smirnoff in the next instalment of the Nightlife Exchange Project.
Smirnoff announces ‘nightlife exchange project’
25 October, 2010
Diageo brand Smirnoff has announced ‘country pairings’ for its global nightlife exchange project.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
