Beam appoints bourbon manager
Beam Global Spirits & Wine has appointed Christopher G. Bauder to the role of bourbon category business team (CBT) general manager.
Beam unveils new logo
Beam Global Spirits & Wine has announced new corporate branding in anticipation of becoming an independent publicly traded spirits company, to be renamed Beam, early in the fourth quarter.
Beam launches Larios 12 to Spanish travel retail
Beam Global Spirits & Wine has launched gin brand, Larios 12, to Spanish travel retail.
Australia: Beam strengthens ties with Coca-Cola
Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced a ten year incentive-based agreement with Coca-Cola Amatil in Australia.
Beam appoints EMEA president
Beam Global Spirits & Wine has appointed Albert Baladi as president of Europe/Middle East/Africa (EMEA), effective March 5.
Beam extends leadership roles
Beam Global Spirits & Wine has announced expanded leadership roles for executives Bill Newlands, Phil Baldock and Bob Probst.
Maker's Mark enjoys Travel Retail push
Beam Global Spirits & Wine is to push its Maker’s Mark brand in travel retail. A new campaign, created to enhance the travel experience, aims to raise awareness for Maker’s Mark amongst passengers and encompass advertising, in-store education, secondary displays and exclusive travel retail gift packs.
Beam sells German brands to Henkell
Beam Global Spirits & Wine, the premium spirits business of Fortune Brands has announced plans to divest three of its German-market local brands. Kuemmerling bitters, Fûrst Bismarck korn/schnapps and Jacobi 1880 brandy are to be sold to Henkell & Co, the second largest distributor of wine and spirits in Germany.
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Ben Branson on the future of non-alc spirits
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
