Adnams responds to lower abv demand

06 August, 2012

Suffolk brewer Adnams has launched two lower-alcohol bottled beers to target daytime drinkers this summer.

The new 2.5% Ginger Beer and 2.7% Adams Sole Star are a "response to demand" for lower-alcohol beers that are consumed “at lunchtime” and in “early evening”.

Fergus Fitzgerald, Adnams’ head brewer, said: “It was really important to us to provide our customers with a selection of lower alcohol beers that don’t compromise at all on taste and allow them to drink responsibly over the coming summer months.

 “Each of the beers has its own light and refreshing unique flavour and will be the perfect accompaniment to lunchtime picnics, after-work drinks and Summer BBQs alike.”

The Ginger Beer is available in 12 x 50cl bottles for £14.99, while Adnams Sole Star is priced at £10.99 for 8 x 50cl bottles.

The base of the Ginger Beer uses the wort from the Adnams bestseller Broadside, to which fermented ginger, orange peel, lemon peel and sugar are added.

Though previously available on draft it is the first time Sole Star has been available in bottle.

According to the brewer, Sole Star is a pale amber beer with “light floral and citrus aroma, gentle caramel notes and a good level of bitterness”.





Digital Edition

Drinks International digital edition is available ahead of the printed magazine. Don’t miss out, make sure you subscribe today to access the digital edition and all archived editions of Drinks International as part of your subscription.

Comment

Ben Branson

Ben Branson on the future of non-alc spirits

In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.

Instagram

Facebook