Under the terms of the deal, Grant’s will be shipped in bulk from Scotland to Modi’s distillery at Modinagar in Uttar Pradesh, where it will be bottled and packaged before being sold nationwide.
he brand will initially be sold from September in Delhi, Haryana, Uttar Pradesh, Andhra, Telengana, Goa, Karnataka and Maharastra.
James Pennefather, managing director William Grant & Sons India, said “Having already established a successful portfolio of imported premium spirits such as Glenfiddich, Monkey Shoulder and Hendricks Gin in India, we decided that this is the right time to enter local production in the market.
“It is the first time that William Grant & Sons has entered local production in India, so we are delighted to be partnering for this with an established local family business, Modi Distilleries.”
According to IWSR global forecasts, India is expected to be one of the largest contributors to global whisky growth over the next five years.
The blended Scotch market in India is expected to grow to 5m cases by 2021. Currently the scale of the market for Scotch brands bottled in India is 10 times larger than those bottled in Scotland and imported.
