The Danish actor, famed for his roles in Casino Royale and Fantastic Beasts, peddles through the streets of Copenhagen waxing lyrical about the great taste and versatility of Carlsberg’s alcohol-free beer.
The new ad will initially launch in Ireland and Denmark, with other markets set to follow later in 2021.
Julian Marsili, global brand director for Carlsberg, said: “At Carlsberg we believe that there is more to beer than its alcohol content and that great moments can be made better with beer.
“That’s why we created a great tasting alcohol-free beer to make more moments even better. That’s what we wanted to celebrate in the ad.”
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