So, Danish brewer is spending £15m on revitalising its flagship Carlsberg Export brand (see news story) and at the core of activity is emphasising the company’s Danish origins.
Global beverage brands form renewable energy alliance
Ten global beverage companies have joined forces under a new industry-wide consortium designed to help accelerate renewable energy adoption across the industry’s supply chain.
Carlsberg agrees £3.3bn takeover fee of Britvic
Danish company Carlsberg has agreed a £3.3bn deal to buy the UK business of Britvic as well as the remaining 40% share in its joint brewing venture with Marston’s.
Stephanie Illgner, former global marketing director of Carlsberg, has joined ISH, a non-alcoholic brand established in 2018 in Copenhagen, Denmark.
BrewDog overtakes Carlsberg in global beer brand value rankings
BrewDog has been ranked 14th most valuable beer brand in the world by independent brand valuation and consultancy firm Brand Finance, in its Alcoholic Drinks Report 2022, which ranks the world’s top 50 most valuable beer brands.
Carlsberg sales surpass pre-pandemic levels
Carlsberg has upgraded its full-year profit guidance after reporting that sales volumes have now exceeded pre-pandemic levels.
Carlsberg 0.0 ad brings Mads Mikkelsen back to screens
Hollywood star Mads Mikkelsen has resumed the role of a cycling philosopher in a new ad for Carlsberg 0.0.
Carlsberg returned to sales growth in Q3
Carlsberg increased its forecast for full-year earnings after enjoying organic volume growth of 2.4% during the third quarter.
Carlsberg suspends share buyback as profits dwindle
Danish brewer Carlsberg expects to report an organic operating decline of 10% to 15% this year as a result of on-trade closures.
Carlsberg UK will merge with Marston’s to form a British brewing giant worth around £780 million.
Carlsberg reports first quarterly sales decline in two years
Danish brewer Carlsberg has reported its first quarterly sales decline in two years as a result of the Covid-19 pandemic.
Carlsberg UK unveils new Pilsner
Carlsberg UK has unveiled a new Carlsberg Pilsner as its entry level, standard lager.
Carlsberg Export sales up +9%
A year on from the launch Carlsberg UK says its Export premium lager is up +9% in retail sales and +49% up (in retail value) in its platinum and gold outlets.
Carlsberg UK announces £15m marketing spend
The British arm of the Danish brewer has announced a £15m marketing spend designed to revitalise its flagship brand, Carlsberg Export.
Irish craft cider for France
House of Beer, a France subsidiary of Carlsberg, has announced a deal to supply Nohoval Drinks’ Finnbarra Dry Irish Craft Cider to France.
Carlsberg and Brooklyn strengthen collaboration in Norway
Carlsberg has announced a new collaboration between Carlsberg Group company, Ringnes, in Norway, and the Brooklyn Brewery of New York.
Carlsberg backs Arsenal
Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands including Carlsberg and Somersby Cider at the Premier League club’s Emirates Stadium.
Carlsberg backs Arsenal
Carlsberg UK has announced a new three-year deal with Arsenal Football Club to supply its beer and beverage brands at the Emirates Stadium.
Altia appoints Pekka Tennilä as its new CEO
Altia, the Nordic and Baltic wine and spirits company, has announced the appointment of 44-year-old Pekka Tennilä, who has been poached from Carlsberg.
A series of actions designed to strengthen and expand existing efforts to reduce the harmful use of alcohol, have been agreed by the world’s leading producers of beer, wine and spirits.
Carlsberg: Russia and Asia offset faltering Europe
Carlsberg has announced that sales advances in Russia and Asia offset difficulties in Europe during H1 of 2012.
Carlsberg UK's Sheps to leave
Carlsberg UK chief executive Isaac Sheps is leaving to take over leadership of the brewer’s Russian business, Baltika, and its eastern European operations.
CUB extends Carlsberg accord
Carlton & United Breweries (CUB) and Carlsberg Group have extended their agreement for the distribution of Carlsberg brands in Australia.
Carlsberg signs up for UEFA Euro 2012
Carlsberg Group is to sponsor the UEFA Euro 2012. It is the first UEFA Euro ever to be hosted in Eastern Europe. Carlsberg considers the UEFA European Championship its most successful marketing activity for the Carlsberg brand.
Carlsberg gets behind the England team
Carlsberg, the official beer of the England football team, has launched its new TV advert in the build-up to this year’s World Cup.
Carlsberg unveils £240 beer
Denmark: Carlsberg has launched Vintage 3 – the third in an exclusive beer trilogy.