Diageo is investing £73 million in a Guinness microbrewery and “culture hub in the heart of London.

Guinness has announced plans to roll out the introduction of zero-emission vehicles into its transport fleet.

Guinness has announced the limited first release in the UK of a draught tap for homes this Christmas.

Guinness has unveiled a new technology called “MicroDraught” that allows bars and restaurants to sell the popular stout without having to order whole kegs.

Diageo has issued a product recall notice for Guinness 0.0 after revealing that a microbiological contamination may have left cans “unsafe to consume”.

Guinness has become the latest major beer brand to launch an alcohol-free variant in a bid to capitalise upon growing consumer demand for the category.

Diageo chief executive Ivan Menezes says the company is ‘restless as hell’ following the release of its annual market report for the year ending 30 June 2017, despite profits growing up to 25%.

Diageo and Aer Rianta International (ARI) have together announced the launch of the Guinness Export House in Terminal 2 in Dublin Airport.

Irish company Renegade Spirits has received €20m of funding from UK banks to support production of single malt whiskey at its Waterford distillery.

Diageo has announced that it is to launch a new premium Irish whiskey, to be called Roe & Co.

Diageo has opened its experimental Guinness Brewery to the public. 

Diageo’s chief marketing officer, Syl Saller, has picked up the Marketing Society’s prestigious Marketing Leader of the Year award.

Guinness has announced the UK release of Guinness Dublin Porter and Guinness West Indies Porter.

Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.

Cool drinks brands

30 September, 2013

There are no alcoholic drinks brands in CoolBrands top 20 ‘A-Listers’ of 2013.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

Diageo Ireland has said the delivery of ten new giant brewing vessels “underscores” its commitment to the future of brewing at its Dublin brewery - St James’s Gate.

Online wholesale business, Ooberstock, has signed up Diageo’s Guinness and C&C’s Magners cider to its portfolio of brands.

Diageo today (October 1) launched a new Guinness advertising campaign, named Cloud, on Facebook ahead of its general release in the UK and Ireland.

Diageo has unveiled a new Guinness TV advert in collaboration with Saatchi & Saatchi entitled Paint the Town Black.

Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.

Africa: Diageo’s Guinness Nigeria has committed £225million (NGN 55 billion) to expand its brewing operations. The company has said this will create 200 permanent jobs for Nigerians.

Diageo has announced a new global brand director for Guinness. Oliver Loomes has been appointed to the role, following Brian Duffy’s promotion to global category director for beer.

Diageo has signed up rock band Killers frontman Brandon Flowers to help celebrate Guinness’s Arthur’s Day.

Diageo has announced the return of its Arthur’s Day celebrations for stout brand Guinness.

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