Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.
Glasgow-based whisky brand Auchentoshan completed the UK leg of The Auchentoshan Switch, a cocktail competition that offers two bartenders transatlantic internships.
Patrón Spirits International has teamed up with Mumbai-based agent Aspri Spirits to distribute its portfolio of tequila, vodka and rum in India.
Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.
UK: Hi-Spirits is set to launch the Buffalo Trace Distillery 2011 Antique Collection this month.
US Spirits company Fortune Brands today begun trading as Beam on the New York stock exchange, following the separation of its businesses.
Pernod Ricard is pinning hopes of further growth on the US, central and South America to undermine Diageo’s position as the number one drinks company in the world.
The Distilled Spirits Council of the US (DISCUS) and the European Forum for Responsible Drinking have issued guidelines for responsible alcohol advertising and marketing.
The Tax Free World Association’s World Exhibition in the famous French resort of Cannes opened today (Monday September 5). Christian Davis reports from Cannes.
Diageo has announced plans to step-up its multi-million dollar strategic partnership with social media website Facebook.
Drambuie has reported operating profits of £2.81m – up 2% on last year.
Maxxium Travel Retail’s sales grew by 11% last year, outpacing European travel retail growth of 8%, according to findings by International Wine and Spirits Research (IWSR).
The Scotch Whisky Association (SWA) has announced that the value of scotch exports for the first half of 2011 is up 22%
Growers, cooperatives and houses in Champagne have offered ambivalent first appraisals of the 2011 vintage, following what has been described as the appellation’s “earliest ever harvest”.
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) or Bordeaux Wine Council, which represents Bordeaux vine growers and négociants, has announced the appointment of François Jumeau as its new marketing director.
Champagne Jacquesson has announced the launch of two single-vineyard champagnes from 2002 to global markets.
US-based synthetic closure brand, Nomacorc, has announced it registered 10% year-on-year growth during Q1 and Q2 of 2011.
Absolut Vodka, part of the Pernod Ricard group, has revealed that its annual sales value and volume grew by 6% during the period July 1 2010 to June 30 2011.
Pernod Ricard has posted annual organic sales growth of 7% to achieve a turnover of €7.6b.
South Africa: Patron has launched its first billboard campaign outside of the US.
The World Trade Organisation (WTO) has ruled that discriminatory excise tax on spirits in the Philippines is a violation of WTO rules.
Africa: Heineken has purchased two breweries in Ethiopia for a total of US$163 million.
Bacardi USA has announced plans to trial a new gin, Bombay Sapphire East, in the US on and off-trade.
Diageo has launched a global, multi-media marketing campaign for its Captain Morgan rum-based brand.
Malaysia: Ian Macleod Distillers has set a new sales record for the company and the Malaysian Travel Retail industry.
Seventy-five thousand pounds, or US$122,433 or €85,613, for a bottle of wine is mind boggling. OK, it’s Château d’Yquem, but from 1811. It was the year Napoleon II was born. Little did he know his father would abdicate three years later, returning after 11 months to fight and lose the Battle of Waterloo.
US: Brugal rum brand-owner the Edrington Group, their distributors Rémy Cointreau Travel Retail Americas and retailer International Shoppes have combined forces to promote travel retail exclusive Brugal Extra Viejo Reserva and Brugal Añejo Reserva - starting in New York JFK.
Mako Vodka, a nautically themed spirit made using water from “ice-age aquifers” has launched to selected states in the US.
StarBev has announced ‘significant investments’ in its Staropramen brand, as it eyes international expansion.
Owners of traditional products such as champagne and cognac need to show some humility in their dealings with new emerging markets, according to the president and CEO of Groupe Renaud Cointreau.
Pernod Ricard has announced a joint venture with Tequila Avión to produce and promote the ‘ultra-premium’ tequila brand Avión.
The Glenmorangie Company has released a £2,500 whisky matured in Chateau d’Yquem sauternes casks.
Diageo has launched a £15m global campaign for its Tanqueray gin brand.
Scotch whisky Auchentoshan is looking for entries to The Auchentoshan Switch, a cocktail competition that offers bartenders transatlantic internships.
Rémy Cointreau has completed the sale of all the shares in Piper-Heidsieck-Compagnie Champenoise to the EPI Group (Européenne de Participations Industrielles).
The Vinho Verde Wine Commission (CVRVV), in Portugal, has invested €5m on a three-year global promotion.
Chivas Brothers has launched a US$200,000 whisky as a tribute to the oldest crown jewels in Britain - the Honours of Scotland.
US: Heaven Hill has launched a liqueur called Hpnotiq Harmonie. The new product is an infusion of French vodka, natural fruits, flowers, and cognac. The mix includes berries, violets and lavender.
Buffalo Trace Distillery has offered the entire 174-bottle release of its Millennium Barrel expression to US charities for auctioning.
Belgiun beer Duvel Green has been renamed Duvel Single Fermentation, in a bid to ease consumer understanding.
A 170-year old bottle of champagne salvaged from a shipwreck in the Baltic Sea has fetched €30,000 at auction.
Diageo subsidiary East African Breweries (EAB) has purchased all of SAB Miller’s 20% shareholding in Kenya Breweries (KB). The transaction is worth US$225 million. The deal is subject to EAB disposing of its 20% shareholding in Tanzania Breweries – by way of public offer through the Dar-es-Salaam Stock Exchange.
Ardbeg has announced the September launch of its new limited release, Ardbeg Alligator, to Europe, Asia and the US.
US: Beam Global and Courvoisier cognac have launched Courvoisier Rosé. The liqueur is a blend of Courvoisier cognac and French 'red wine grapes'. The flavour profile is said to feature "notes of blackberry, blackcurrant and a touch of cherry, complemented by vanilla, honey and vine-peach flavours". The 36 proof liquid (18%abv) is best served chilled or on ice and is available throughout the US for $24.99.
The Distilled Spirits Council in the US (DISCUS) has increased the demographic placement standard in its Code of Responsible Advertising Practices. The change reflects the 2010 Census data, which shows that 71.6% of the US population is 21 years of age and older. The previous demographic was 70%.
The Rémy Cointreau Group has announced the sale of Piper-heidseick – Compangni Champenoise to EPI (Européenne de Participations Industrielles)
Laithwaites, the international wine mail-order company, has released Van Ruiten Old Vine Zinfandel 2008 from California.
Entrants aiming to crack the US market need to take a bold approach, according to a wine importer.
The Bacardi Global Travel Retail Division has announced three director-level appointments in a bid to “create a leadership team with a wealth of experience and global expertise”.
Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
