US: Heaven Hill has launched a liqueur called Hpnotiq Harmonie. The new product is an infusion of French vodka, natural fruits, flowers, and cognac. The mix includes berries, violets and lavender.
Hpnotiq is a range of liqueurs that launched in 2002 and Harmonie is the latest addition. The brand is rolling out across the US over the summer. Suggested retail price for Harmonie will be $22.99 for the 750ml size and other available sizes include: 1 litre, 375ml, and 50ml.
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
