Label 5 Scotch Whisky plans to reinforce its ‘Glocal’ marketing campaign throughout 2024 with a wide range of activations in its priority global markets.
Beam Suntory France has officially begun operations and is directly responsible for the marketing and distribution of its portfolio in France.
Guillaume Thomas, veteran Pernod Ricard executive, will launch Martingale Cognac this autumn.
English gin, Brockmans, has expanded its brand management and marketing teams with drinks specialists, Eric Sampers and Helen Buchanan.
The Drinks International Travel Retail Awards has extended its deadline for entries to 27 July, as it returns for its 16th year to celebrate innovation in the travel retail drinks sector.
Israeli firm Ripples has launched a next-generation hardware device that prints selfies and logos on the tops of cocktails, beers and coffees.
Pernod Ricard has announced a new multi-million-pound marketing campaign for Beefeater starting on 19 April targeting 25-34-year-olds.
Global campaign OurWhisky is calling for whisky makers to improve female representation in marketing after conducting a new study on gender equality within the industry.
Quintessential Brands is launching a marketing push across its leading gin brands in the run-up to the festive trading period.
Bacardi has appointed Andy J Gibson to the role of chief marketing officer and president of Bacardi Global Brands.
Market research exists in the short term, but reviewing past research projects can uncover trends relevant to the future, says Bryan Urbick of Consumer Knowledge Centre.
Heineken USA has announced the appointment of Colin Westcott-Pitt as vice president of marketing, effective immediately.
UK distributor First Drinks is to invest £2m in marketing the Green Mark vodka brand in the UK.
The European Forum for Responsible Drinking (EFRD) has launched a web-campaign to promote responsible marketing practices for alcoholic beverages. The objective is to explain in plain language how EU-wide codes of advertising should be applied.
Heineken has announced that it has extended its 15-year partnership with the James Bond franchise.
Nomacorc has launched Select 100, a closure for fragile wines and full bodied red wines that requiring extended aging.
Pernod Ricard UK has announced the following senior appointments within its executive committee and senior management group with immediate effect.
Jägermeister parent company Mast-Jägermeister has appointed Denis Schrey to its management team.
UK: Grupo Codorníu has made four appointments. Carolyn d’Aguilar and Susannah Bearne move internally to roles in the marketing department while Jake Crimmin and Tom Barton join the UK sales team.
Diageo is aiming to make Guinness the biggest beer brand by value in Africa with the launch of a pan-market ad campaign.
Cognac house Martell has announced it will unveil the first expression of its Millésimes Collection in Asian duty free on November 23.
Beam Inc has announced a new commercial structure in its Europe/Middle East/Africa (EMEA) region.
Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.
The Distilled Spirits Council of the US (DISCUS) and the European Forum for Responsible Drinking have issued guidelines for responsible alcohol advertising and marketing.
Diageo has announced the launch of Baileys Biscotti to the UK.
The Conseil Interprofessionnel du Vin de Bordeaux (CIVB) or Bordeaux Wine Council, which represents Bordeaux vine growers and négociants, has announced the appointment of François Jumeau as its new marketing director.
The Glenmorangie Company has promoted chief operating officer Paul Skipworth to the post of president and managing director.
Brown-Forman Duty Free has made four senior-level appointments, effective immediately.
South Africa: Patron has launched its first billboard campaign outside of the US.
Foster's Group has announced the appointment of Andy Gibson to the role of chief marketing officer. Andy is expected to start in the role on November 1.
Budweiser has signed a three-year agreement with The Football Association to become the ‘lead partner’ of The FA Cup.
Rémy Cointreau has announced “important” director-level changes to its Global Travel Retail (GTR) team, in the shape of the appointments of Matthew Hodges and Simon Roffe.
The Bacardi Global Travel Retail Division has announced three director-level appointments in a bid to “create a leadership team with a wealth of experience and global expertise”.
The International Wine and Spirits Institute (IWSI), based in Bordeaux, is to open an eight-week spirits training programme in London next year.
Stock Spirits Group has appointed Waldemar Maj and Dominique Bach as non-executive directors.
Ara, the Malborough-based New Zealand winery, has appointed Matthew Adams to the role of sales and marketing general manager.
Santiago Quevedo has been appointed to the position of trade marketing manager and brand ambassador at Rémy Cointreau Travel Retail Americas (RCTRA).
We’re stepping back in time to Britner’s Beers this month and it’s down the rocky road of beer and food matching we go. It seems just about every brewer – or brewery marketing dept – has had a bash at beer and food matching. Some attempts have been very successful and others have left diners with a nasty taste in their mouths......
Winemaker and Prosecco brand Follador is launching to the UK market with a portfolio of sparkling and still wines.
Spanish liqueur brand Licor 43 is targeting UK growth, after up-scaling its marketing operations with the appointment of a brand ambassador.
UK company First Drinks has appointed Una McCullough as marketing director.
UK: Champagne GH Mumm has launched a campaign to reinforce its links with food. The Pernod Ricard brand is to partner selected restaurants as part of a UK-wide marketing campaign to celebrate its traditional links with gastronomy.
Diageo has appointed Gavin Pike to the role of global brand director for Johnnie Walker. Pike is currently marketing and innovation director, with Diageo’s venture, Brandhouse Beverages, in South Africa.
The Edrington Group has appointed Matthew Turner as brand controller for Highland Park.
Diageo has announced changes to its global marketing department following a review of its structure.
Gruppo Campari has redesigned its Cinzano range of three aperitif/cocktail wines . The aim of the redesign is to ‘revitalise brand image and create a more contemporary and approachable positioning’.
Australia: Diageo has announced it will secure the marketing and distribution rights to tequila brand Jose Cuervo in Australia, officially effective April 1 2010.
In his inaugural column for Drinks International, Branson takes a wider look at the overall non-alcoholic spirits sector to identify which brands will thrive and which won’t survive.
