Diageo has announced that the Guinness brand is to become an ‘official partner of Aintree’ for the UK’s famous horse race, the Grand National.

Diageo's new chief executive Ivan Menezes, has announced a series of changes to his executive management committee

Diageo has been named Distiller of the Year 2014 by Whisky Magazine.

The Chancellor of the Exchequer, the UK’s chief finance minister, has frozen the controversial so-called alcohol duty accelerator on spirits and standard cider.

Diageo has announced that its president new businesses, Andrew Morgan, is to retire.

Bushmills Live, the music festival which is held at the Northern Ireland distillery on June 11 and 12, has secured The 1975 band as headliners.

Diageo Global Travel and Middle East (GTME) and the World Duty Free Group have opened an “exclusive concept store” in the departures concourse of London Heathrow Terminal 4, for Johnnie Walker Explorers’ Selection, a major global marketing initiative that GTME says represents one of Diageo’s most significant investments in travel retail.

Wirtz Beverage Group, a distributor of wine, spirits and beer brands, has been named exclusive national broker for Diageo beer, wine, spirits and RTD brands in Canada.

Diageo has announced that it plans to invest an initial US$2 million to develop the Stitzel-Weller Visitor Center at the Louisville distillery.

Diageo Reserve has announced that its ‘World Class’ mixology competition will be held in the UK from 28 July to 1 August.

Diageo, the world’s largest premium spirits company and the largest producer of Scotch whisky, has launched an initiative to locate lost and forgotten barrels of whisk(e)y from around the world.

on 31 January, 2014

Playing the numbers game Diageo’s interim results for the six months to December 31 which were reported yesterday (January 30), make bleak reading.

Diageo has announced plans for a £30 million expansion of its Clynelish distillery in Sutherland.

Bell joins Diageo

18 December, 2013

Diageo has announced that Georgie Bell, currently global ambassador for the Scotch Malt Whisky Society, will join Diageo next month (January) as a global brand ambassador, focusing on the promotion of its new range of Mortlach single malt scotch which will be launched next year (2014).

Diageo ups the Bulleit proof

11 December, 2013

Diageo has introduced Bulleit Rye and upped the strength of its Bulleit Bourbon in the UK and Germany.

Diageo bites the Bulleit

10 December, 2013

Diageo has announced the launch of Bulleit Bourbon at and the introduction of its new Bulleit Rye whiskey into the UK.

Diageo bites the Bulleit

10 December, 2013

Diageo has announced the launch of Bulleit Bourbon and the introduction of its new Bulleit Rye whiskey into the UK.

on 10 December, 2013

A scotch whisky distiller, when asked recently if he made any blends, was gloriously sniffy and dismissive of blended whisky. It would have been interesting to see and hear what he would have made of the Johnnie Walker Directors Blends, which I got to taste last Thursday (November 28) in London.

Pirassununga 51 was the world’s best selling cachaça in 2012, according to Drinks International’s The Millionaire’s Club 2013.

Diageo to release The Beast

02 December, 2013

Diageo has told the trade it will re-release Mortlach single malt scotch next year, a dram dubbed “The Beast of Dufftown”.

Diageo Global Travel and Middle East has announced the launch of White Horse Gold Edition 1890 to travel retail.

Diageo’s purchase of Indian drinks group United Spirits once again puts the spotlight on a true sleeping giant. Dominic Roskrow on a divided sector

Diageo has announced a new marketing campaign for its scotch whisky blend, Johnnie Walker, that will amount to a £7.2 million spend.

Western spirits companies that focus on growing margins to create value have been more successful than those that reduced prices in order to grow volumes, according to a report from Rabobank.

Diageo and the Irish Whiskey Company (IWC) have announced that they have entered into an agreement in principal concerning the future ownership of the Great Northern Brewery site, Dundalk. 

Cinnamon Smirnoff Gold

19 August, 2013

Diageo has introduced Smirnoff Gold – a blend of Smirnoff No.21 premium vodka with natural cinnamon flavouring, garnished with edible 23 carat gold leaf.

United Spirits board of directors has appointed former Diageo CEO, Paul Walsh, as an additional director of the company with immediate effect.

Diageo has unveiled what it claims is the world’s first accelerator programme, set up to encourage, nurture and mentor new and growing spirits brands.

Diageo has announced what it claims to be one of its most innovative products for a decade - Baileys Chocolat Luxe.

on 31 July, 2013

Listening to BBC Radio 4 this morning (July 31), I heard the voice of the new chief executive of Diageo. Ivan Menezes coped well with the busy, bustling questions from the Beeb’s city correspondent in the minute or so allotted to the interview.

Diageo has reported steady net sales growth of 5%, despite Asia Pacific's revenues slowing and Western Europe continuing to falter.

Diageo has received approval from the Chinese authorities to buy the remaining 47% stake in Sichuan Chengdu Shuijingfang Group Company Ltd. (SJF Holdco).

Diageo has announced that its corporate relations director is to leave the company.

Diageo, the world’s largest premium drinks company has launched a pan-European online campaign ‘Think How You Drink’ to remind young people that drinking to excess can lead to shame and embarrassment.

A bartender from Spain has won Diageo's global bartender competition World Class.

Diageo has announced that it has completed the acquisition of a further 14.98% stake in United Spirits Limited (USL), the leading spirits company in India.

Diageo new appointments

06 June, 2013

Diageo has announced that Andy Fennell, chief marketing officer, will become president COO, Africa, reporting to Nick Blazquez, president Africa, Eastern Europe and Turkey.

Diageo’s group strategy director is to retire. Jim Grover will leave the executive committee on June 30 and the business on September 30.

Diageo will have a new leader at the helm within two months having announced Ivan Menezes will succeed Paul Walsh on July 1 this year.

The global Gin sector is low price, low growth and extremely uninteresting, according to a top City of London analyst.

Talisker adds new whisky

19 April, 2013

Diageo has launched its second new expression of Talisker whisky this year. Port Ruighe follows Storm, which was launched in March.

Diageo has launched Pimm’s Blackberry and Elderflower in the UK in time for the summer.

Diageo, has reported 5% organic and 6% reported net sales growth for the nine months to 31 March 31. Volume was up 1%.

Diageo has named Teaninich near Alness in the Highlands as the location for its plans to build a new £50 million malt whisky distillery.

Diageo has invested £1 million in a visitor centre at its Talisker distillery on the Isle of Skye.

Diageo has unveiled a Smirnoff variant, Espresso Smirnoff.

Diageo to open gin palace

18 March, 2013

Diageo is to open a pop-up gin palace in London.

Diageo has announced that its global supply and procurement operation will be refocused to improve supplying its 21 key markets.

Diageo has released the second blend in the Johnnie Walker Explorers' Club range, which is a duty free exclusive.

Diageo has repackaged its cream liqueur brand Baileys in a bottle with a “greater sense of femininity”.

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