Champagne Nicolas Feuillatte achieved its highest volume sales in 2011, says the brand’s Caroline Defaut.

Heineken and Facebook have announced a global partnership, which will see the two companies collaborate on digital campaigns for Heineken’s brands around the world. 

Dom Pérignon has announced the global launch of its 2003 vintage, the champagne house’s first since last year's 2002 release. 

Pernod Ricard brand Beefeater has crowned the champion of its Beefeater 24 Gin & Tea international cocktail competition.

Diageo has released a cover of the Kiss classic Crazy, Crazy Nights as featured in two 30 second Smirnoff ads. 

The rise of craft beer in the US can benefit Peroni Nastro Azzurro, says the lager's global brand director Andrew Walker.

Indian malt whisky brand Amrut has launched a whisky matured in port barrels, named Portonova, to global markets.

Bas-Armagnac Francis Darroze has launched Les Grands Assemblages, a seven-strong range of armagnacs to global markets.

Following a collaboration with whisky bloggers and journalists, Master of Malt has released St Isidore.

Penfolds has launched Bin 620 Coonawarra Cabernet Shiraz to global markets, the first release of the ‘special bin’ since 1966.

Berry Bros & Rudd Spirits has teamed up with a group of journalists to launch two single casks of The Glenrothes whisky, named Editors’ Casks. 

The major Rioja producer, Marqués de Riscal, has held a charity auction in Beijing of 100 vintages dating from 1862 to 2005.

Smirnoff have completed the New York leg of the Nightlife Exchange Project, an event that saw live music and Madonna judge a dance competition.

Scottish brewer Innis & Gunn has made its first foray into stout beer and Irish whiskey barrel-maturation with its latest beer, Irish Whiskey Cask.

US: Diageo has launched two new Smirnoff flavours. Whipped Cream and Fluffed Marshmallow are to be fronted by model and socialite Amber Rose. 

UK: Diageo GB is re-positioning its Bell’s blended scotch whisky brand via a £1.35m TV ad campaign.

World number one Irish whiskey, Jameson, is teaming up with film actor Kevin Spacey and his production company to launch a short film competition to discover talented screenwriters and directors from Russia, South Africa and the US.

Bacardi has launched an international free prize draw competition to meet its “Global Social Responsibility” ambassador Rafael Nadal, the leading tennis player, as part of its “Champions Drink Responsibly” social responsibility campaign.

US: Buffalo Trace has released a vodka that has been distilled 159 times.

Online spirits retailer Master of Malt has released Rumbullion, an “old-fashioned“ rum under its Professor Cornelius Ampleforth brand.

Inver House Distillers yesterday announced the global release of Balblair vintages 1992 and '01 from the newly-opened visitor centre at the brand's Highland distillery.

US: Polish vodka brand Sobieski is to launch three new flavours in the US. Espresso, Cynamon and Bizon Grass are to be imported and marketed by Imperial Brands.

Entries are now being taken for the 14th annual International Finlandia Vodka Cup. The final is to be held on February 1, 2012 and the prize fund is $25,000.

The UK's Crabbie’s Alcoholic Ginger Beer has touched down in Australia in the first stage of a planned global roll out.

Pernod Ricard's new intenational brand development director says that it's number one Irish whiskey brand, Jameson, is on course to meet it's forecast of hitting 1.4 million cases in the US  within the next year.

Pernod Ricard USA has announced a tie-up with US R&B artist Ne-Yo for the launch of Malibu Red, a liqueur made from rum and tequila. 

Irish Distillers launched the latest expression of its leading Irish whiskey brand, Jameson, in a 'softly softly' roll out in Brooklyn last night.

Norwegian beverage company Mack has redesigned and extended its Arctic Beer series.

Pernod Ricard is rolling out its Olmeca tequila liqueurs in South Africa.

Anheuser-Busch InBev is to extend its official beer sponsorship to the 2018 FIFA World Cup Russia and the 2022 FIFA World Cup Qatar. 

Chivas Brothers is to roll out a Christmas edition of it Ballantine’s scotch whisky. Ballantine’s Christmas Reserve is available until December in ‘key markets’ including Spain, France and Taiwan.

AXA Millesimes has released the 2009 Sauternes, Les Lions de Suduiraut, to global markets.

Lanson International has launched Lanson Extra Age Rosé to global markets.

Online spirits merchant Master of Malt has extended its line of yesteryear spirit-based expressions with the launch of Proprietary Barley Spirit Drink.

Drinks group Sazerac has unveiled a line of flavoured vodkas under its Wave brand for the US market.

English wines have come of age – Georg Riedel has chosen suitable stemware for their wines.

Venezuelan rum producer DUSA (Destilerias Unidas SA) has kicked off the multi-market release of Diplomatico Ambassador Selection with a launch event in London. 

The head of the consortium that protects Prosecco sparkling Italian wine from Conegliano Valdobbiadene is to address delegates at the International Sparkling Wine Symposium (ISWS), which takes place at Denbies wine estate in the UK on November 1-2.

Martell’s new look for its VSOP, which was recently launched in the Singapore and Malaysia domestic markets, is now being rolled out throughout the world.

Nomacorc, the leading alternative wine closure producer, has announced the introduction of NomaSelector, which is software that recommends a closure tailored for a specific wine.

Gallo Family Vineyards has announced a partnership to launch the world’s first-ever scented nail wrap.

Budweiser has revamped its cans in the UK, with a red 'bowtie' sitting behind the Budweiser logo on the new-look version.

Malibu is releasing a limited edition coconut rum with coconut flakes floating inside to look like snowflakes.

Deep discounting on wine by UK retailers may be having less impact on consumer behaviour, according to a new report

The Bureau National Interprofessionnel de l’Armagnac (BNIA) has reported that distillation in the region – ‘La Flamme de l’Armagnac’ - commenced yesterday (October 5).

UK: Hi-Spirits is set to launch the Buffalo Trace Distillery 2011 Antique Collection this month.

Scottish brewer Innis & Gunn has released the limited edition Highland Cask to the UK, US and Canada.

Pernod Ricard has added to its ever-widening stable of Absolut limited editions with the release of Absolut Mode to global travel retail (GTR) for the run up to Christmas.

Northern Irish liqueur producer Boozeberries has won its first export business. The berry-based liqueurs are now available in Turkey after the company struck a distribution deal with Vodkar Ickler in Istanbul.

Diageo has extended the Smirnoff Nightlife Exchange Project campaign with the release of city and country-themed bottles to selected global markets.